Von Wellx, a German shoe brand operating earlier from China, operationalized two shoe making units in Agra on Tuesday. The company is collaborating with its India partner, Iatric Industries Pvt Ltd. The company owned by Casa Everz Gmbh had announced in May this year that it would be shifting its entire production of three millions pairs of shoes from China to India following the outbreak of Covid-19. Two units at Export Promotion Industrial Park (EPIP), Agra, have provided employment to around 2,000 people. The Von Wellx group will invest around Rs 300 crore in phases in three projects in Uttar Pradesh which will generate around 10,000 jobs. The company aims to produce around five million pairs of shoes annually in these manufacturing units. It is a multiple footwear project to produce 2.5 million pairs across different segments annually. The Von Wellx group is expected to set up a new unit near Jewar (Yamuna Expressway Industrial Development Authority) in a 10,000 sq metre area by next month. While another manufacturing unit is proposed at Kosi-Kotwan in Mathura spread over an area of 7.5 acre. It will exemplify the synergy of German technology and demographic dividend of Uttar Pradesh. Iatric Industries will be the exclusive collaborator for technology transfer, research, development, marketing and production.