Virat Kohli remains India’s most-valuable celebrity

Virat Kohli is India's top celebrity endorser for fourth consecutive year

Team India skipper Virat Kohli retains the top position of India’s most-valuable celebrity list for the fourth consecutive year. His brand value remains steady at $237.7 million in 2020 despite the COVID-19 pandemic. The cricketer is immensely popular among the masses, and this leads to brands getting significant exposure through their association. Unsurprisingly, the prolific run-scorer has once again retained his top spot as the country’s most valued celebrity.

The right-handed batsman is No.1 when it comes to celebrity brand valuation in India for 4 years in a row now. As per a study conducted by Duff & Phelps, Virat Kohli is ahead of several stalwarts from the film industry as well with a brand valuation of $237.7 million (₹1733 crore). Moreover, cricket came to a halt for a considerable amount of time during 2020 because of the coronavirus pandemic. However, Kohli’s absence from the cricket field has had no impact on his brand valuation. Kohli’s overall net worth of INR 1733 crore comes from his own business investments and endorsements. The Virat Kohli net worth also comprises his earnings from the Board of Control for Cricket in India (BCCI) as an active Indian cricket player, which is ₹7 crore ($925,730) per annum. The player is believed to charge a stellar amount for promotional campaigns on his social media accounts, considering his humongous fan base.

Bollywood actor Akshay Kumar ranked second with a brand value of $118.9 million, a jump of 13.8 per cent, followed by Ranveer Singh with a brand value of $102.9 million. The overall brand value of the top 20 celebrities in 2020 is estimated at $1 billion, a dip of approximately five per cent from last year.