Reserve Bank of India becomes world’s first Central Bank to reach 1 million Twitter followers

Reserve Bank of India's (RBI) Twitter account achieved 1 million followers on Sunday

The Reserve Bank of India’s (RBI) Twitter handle achieved 1 million followers on Sunday, making it one of the most popular central banks in the world. As of Sunday, the RBI handle is followed by as many as 10,00,513 people around the world.

RBI’s achievement is commendable, considering that the 85-year-old central bank was a latecomer on Twitter. Its account was created in January 2012, much later than the Twitter handles of US Federal Reserve and the European Central Bank (ECB).

According to the latest information available on the RBI’s Twitter handle ‘@RBI’, the number of followers has increased from 9.66 lakh on September 27, 2020 to over 10 lakh as of Sunday.

Despite much less monetary firepower, the Reserve Bank of India (RBI) has beaten the world’s most powerful central banks — the US Federal Reserve and the European Central Bank — on Twitter by a wide margin, emerging as the most popular central bank on the microblogging site with over 1 million followers.

It is followed by the Banco de Mexico (Bank of Mexico) as a distant second with 774,000 followers. The US Federal Reserve has 677,000 followers and the European Central Bank has 591,000 followers.