In a major boost to India’s rice exports potential, the first consignment of ‘red rice’ was flagged off on Thursday to the United States of America (USA). Iron-rich ‘red rice’ is grown in the Brahmaputra valley of Assam, without the use of any chemical fertilizer. The rice variety is referred as ‘Bao-dhaan’, which is an integral part of Assamese food.
The red rice, which is developed without the utilization of synthetic composts, is being sourced by LT Foods. The flagging off ceremony of the export consignments was carried out by the Agricultural and Processed Food Products Export Development Authority (APEDA) Chairman Dr M.Angamuthu at Sonepat, Haryana. As the exports of ‘red rice’ grow, it would enhance the incomes of farming families of the Brahmaputra flood plains, the Ministry of Commerce and Industry said in a release. The Agricultural & Processed Food Products Export Development Authority has been promoting rice exports with various stakeholders through collaborations in value chains.
The public authority had set up the Rice Export Promotion Forum (REPF), has associations from the rice industry, export markets, and rice creating States including Haryana, Bengal, UP, Andhra Pradesh, Punjab, Assam, Telangana, Odisha and Chhattisgarh.
